India’s Tractor Market Grows Steadily in June 2025: CNH, John Deere, and TAFE Lead in Growth; Kubota Sees Sharp Decline
12 July 2025, New Delhi: India’s tractor industry continues its upward momentum with a total of 77,214 units sold in June 2025, registering a 9% year-on-year growth from 71,047 units sold in June 2024 as per Federation of Automobile Dealers Associations. This steady rise in sales reflects a revival in rural sentiment, early monsoon progress in key agricultural belts, and strong demand driven by kharif sowing activities.
Mahindra Continues to Dominate, Both as M&M and Swaraj Division
Mahindra & Mahindra Limited (M&M) retained its leadership position with 17,518 tractors sold in June 2025, translating to a 22.69% market share. This marks a 7% year-on-year growth, reinforcing Mahindra’s dominance in the Indian tractor segment. Its Swaraj Division, a brand that resonates deeply with rural India due to its rugged design and reliability, also posted strong figures with 14,286 units sold, taking an 18.50% market share, also up 7% from last year.
Together, Mahindra’s two tractor brands commanded over 41% of the total market, strengthening its hold across various states from Punjab and Haryana to Maharashtra and Madhya Pradesh.
Top Three Growth Leaders: CNH, John Deere, and TAFE
Among the major players, CNH Industrial (India) Pvt. Ltd. — manufacturer of New Holland and Case IH tractors — emerged as the top performer in growth terms, recording an impressive 18% surge in sales, from 2,865 units in June 2024 to 3,381 units in June 2025. CNH’s strong rural network expansion, newer product launches in the 50–75 HP segment, and bundling of mechanized implements have paid dividends.
John Deere India Pvt. Ltd., with its stronghold in premium tractors and advanced mechanization, grew by 13%, selling 6,212 units compared to 5,495 units last year. With a market share of 8.05%, Deere continues to see success in higher HP segments, especially in southern and western India, where demand for technologically advanced tractors is growing.
TAFE Limited, the company behind Massey Ferguson and Eicher (under license), registered a 13% increase, selling 9,804 units. With a 12.70% market share, TAFE continues to gain traction across India, bolstered by its wide range of models catering to both small and large landholders.
Escorts and Sonalika Maintain Strong Positions
Escorts Kubota Ltd. (Agri Machinery Group), which recently rebranded following deeper integration with Kubota Corporation, reported a solid 12% growth, selling 8,443 units versus 7,545 units a year ago. Its portfolio diversification and stronger presence in southern India helped it maintain a 10.93% market share.
International Tractors Ltd., manufacturer of the popular Sonalika brand, sold 10,136 units, up 10% year-on-year. Holding a 13.13% share, the company remains a formidable player with continued demand from states like Punjab, Uttar Pradesh, and parts of Maharashtra.
Kubota Registers Steepest Decline
In stark contrast to the broader industry trend, Kubota Agricultural Machinery India Pvt. Ltd. witnessed a sharp 48% drop in sales — from 1,223 units in June 2024 to just 635 units this year. This is the largest decline among all manufacturers, pulling its market share down to 0.82% from 1.72% last year.
The decline could be attributed to multiple factors, including transition issues in its product positioning post-merger with Escorts, supply chain disruptions, or mismatch between product offerings and local demand. The company may need to recalibrate its rural outreach and product mix to arrest the slide.
Eicher Tractors Shows Marginal Growth
Eicher Tractors, manufactured independently from TAFE’s Massey Ferguson line, posted a modest 2% growth, selling 4,698 units, slightly up from 4,622 units in June 2024. Its market share now stands at 6.08%, a small decline in rank relative to its peers who posted double-digit growth.
Market Share Snapshot (June 2025):
| Tractor OEM | June’25 | Market Share (%) June’25 | June’24 | Market Share (%) June’24 | Growth |
| MAHINDRA & MAHINDRA LIMITED (TRACTOR) | 17,518 | 22.69% | 16,335 | 22.99% | 7% |
| MAHINDRA & MAHINDRA LIMITED (SWARAJ DIVISION) | 14,286 | 18.50% | 13,303 | 18.72% | 7% |
| INTERNATIONAL TRACTORS LIMITED | 10,136 | 13.13% | 9,249 | 13.02% | 10% |
| TAFE LIMITED | 9,804 | 12.70% | 8,649 | 12.17% | 13% |
| ESCORTS KUBOTA LIMITED (AGRI MACHINERY GROUP) | 8,443 | 10.93% | 7,545 | 10.62% | 12% |
| JOHN DEERE INDIA PVT LTD (TRACTOR DEVISION) | 6,212 | 8.05% | 5,495 | 7.73% | 13% |
| EICHER TRACTORS | 4,698 | 6.08% | 4,622 | 6.51% | 2% |
| CNH INDUSTRIAL (INDIA) PVT LTD | 3,381 | 4.38% | 2,865 | 4.03% | 18% |
| KUBOTA AGRICULTURAL MACHINERY INDIA PVT.LTD. | 635 | 0.82% | 1,223 | 1.72% | -48% |
| Others | 2,101 | 2.72% | 1,761 | 2.48% | 19% |
| Total | 77,214 | 100% | 71,047 | 100% | 9% |
A Competitive Market with Diverging Fortunes
India’s tractor industry remains competitive, with most major players registering healthy growth on the back of increasing mechanization and government support for agricultural infrastructure. Mahindra Group, through its twin brands, continues to lead in volume, but CNH Industrial, John Deere, and TAFE are seeing the fastest growth, indicating a shift towards performance and feature-oriented products.
On the other hand, Kubota’s steep fall highlights the importance of aligning product offerings with farmer expectations and strengthening post-sale service networks, especially in semi-urban and rural markets.
Also Read: UPL Strengthens Presence in Asia with Strategic Acquisition in China
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