FIRA USA 2025: Farmers to Experience Real-World Ag Automation in Action
25 September 2025, Woodland: The fourth edition of FIRA USA will take place from October 21 to 23, 2025, at the Yolo County Fairgrounds in Woodland, California. The event is designed to connect the real challenges of farmers with practical robotic and autonomous solutions that are already shaping the future of agriculture.
The timing could not be more critical. U.S. farmers are facing a shortage of 2.4 million workers this year, escalating labor costs, and a forecasted 17.4% decline in net farm income. With profitability under pressure, adoption of agricultural robotics across North America is accelerating, fueling growth in a global market now valued at $15.8 billion.
FIRA USA 2025 will highlight this momentum through record exhibitor participation, live demonstrations, and exclusive global launches, positioning the event as the premier platform for real-world automation in farming.
Major Highlights of FIRA USA 2025
Strong Industry Participation:
Agricultural machinery leaders are joining forces with cutting-edge startups to showcase the next generation of automation. John Deere, a Gold Sponsor, will unveil a new machine alongside its subsidiaries GUSS Automation and Smart Apply. Meanwhile, New Holland will spotlight its precision guidance technologies, including the Precision Fan Sprayer for specialty tractors, and host hands-on demonstrations inside its dedicated “Tech Trailer.”
Global Product Launches:
Several companies are choosing FIRA USA 2025 as the stage for their world premieres:
- John Deere (USA): First agricultural event demo of the Autonomous 5ML Orchard Tractor with Air-Blast Sprayer, originally revealed at CES 2025.
- Bonsai Robotics (USA): Expanding beyond orchards with new automation solutions after acquiring Farm-NG.
- Autogenbot (India): A sprayer designed to achieve return on investment in just 12 months.
- FJDynamics (China): Autosteer kit and sprayer controller.
- LJ Tech (USA): Autonomous orchard sprayer.
- NIQO (India): Launch of a new agricultural robot.
Expanded Demonstration Areas:
For the first time, FIRA USA will include cotton and tomato fields in addition to vegetables, orchards, and vineyards. Farmers and industry participants will get a close look at robots working on real crops across different stages of development.
Key demos include:
- Orchards: John Deere’s 5ML Autonomous Tractor, retrofit kits from Bluewhite, Kingman AG, and Agtonomy, plus mowing and spraying robots from Bonsai, Burro, Boson Motors, GUSS, and others.
- Vineyards: Automation in mowing and spraying by Agtonomy, Bonsai, Burro, and MQ Autonomous Agritech.
- Vegetables: Autonomous spraying by Ecorobotix, Verdant, and Niqo Robotics; weeding solutions from Stout and Aigen; and weed management innovation with Tensorfield.
- Open Field: Precision See & Spray™ technology by John Deere for targeted weed control.
A Turning Point for Farm Automation
FIRA USA 2025 comes at a moment when agricultural automation is no longer a distant concept, but a practical necessity. With labor challenges mounting and new technologies ready for deployment, the event offers farmers direct access to solutions that can help protect margins, boost productivity, and secure long-term sustainability.
Also Read: Two Rows of Grapes, Two Different Futures: How Biostimulants Are Reshaping Farming
📢 If You’re in Agriculture, Make Sure the Right People Hear Your Story.
From product launches to strategic announcements, Global Agriculture offers unmatched visibility across international agri-business markets. Connect with us at pr@global-agriculture.com to explore editorial and advertising opportunities that reach the right audience, worldwide.
