Food Compliance Bears Fruit with TELUS-Welch’s Breakthrough Partnership
29 July 2025, Vancouver: TELUS Agriculture & Consumer Goods and Welch’s have joined forces in a groundbreaking 10-year partnership that will transform how food companies manage regulatory compliance and supply chain transparency. This landmark deal establishes a new paradigm for data-driven decision making transparency based on crop insights from soil to harvest in the global food industry. As a leading provider of agricultural technology solutions in North America behind the continent’s only manufacturer indemnified label database, TELUS brings proven expertise to this initiative, positioning both companies at the forefront of food security innovation.
This first-of-its-kind deployment will create a cutting-edge compliance foundation, enhancing supply chain transparency and streamlining food production operations while preparing for regulatory requirements across international markets.
“At Welch’s, we’re focused on the future of food production and operational excellence,” says Steve LeMoine, Chief Information Officer at Welch’s. “We’re proud to partner with TELUS to pioneer this innovative compliance solution for the food industry. As digital transformation accelerates, this infrastructure will enhance our ability to meet today’s regulatory standards and scale with confidence for tomorrow’s needs. Manual processes alone won’t cut it. Automated compliance validation is essential to boost productivity, increase resilience and ensure we stay ahead.”
The innovative solution leverages TELUS’s proprietary agricultural database and advanced analytics to deliver automated validation, custom rules management and real-time compliance monitoring throughout Welch’s supply chain operations.
“As food systems grow more complex, the need for transparency, traceability and trust has never been greater,” says John Jansen, Vice President, TELUS Agriculture & Consumer Goods. “This partnership with Welch’s reflects our commitment to helping the industry trace ingredients more accurately, ensure product quality and meet rising regulatory standards with confidence. It’s about building a stronger foundation for food systems that are trustworthy, resilient and ready for the future.”
The agronomy and compliance platform represents an enhancement to traditional workflows, streamlining previously manual processes while providing unprecedented confidence in data analysis accuracy. This technology breakthrough opens new markets for food companies seeking global expansion while maintaining the highest regulatory compliance standards.
The platform will be deployed in phases, supporting Welch’s extensive network of over 700 grape growers across the United States. With Welch’s products sold in over 40 countries, this partnership creates a blueprint for companies operating in multiple markets to strengthen compliance and traceability frameworks.
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