Madhya Pradesh Expands ‘MP Cheetah’ Brand With Hybrid Seed Production

11 September 2025, Bhopal: Madhya Pradesh has taken a significant step to strengthen its seed sector with the launch of hybrid seed production aimed at providing farmers with higher yields and better crop quality. The initiative was reviewed in a board meeting of the Madhya Pradesh State Cooperative Seed Producers and Marketing Federation (Beej Sangh), chaired by the state’s Cooperation Minister, Vishwas Kailash Sarang.

The meeting focused on the action plan for 2025–26, including the distribution of breeder seeds, as well as the production and marketing of foundation and certified seeds. Minister Sarang directed officials to align seed production with the real needs of farmers and to prioritize the varieties and brands that are in highest demand.

‘MP Cheetah’ Brand to Gain Wider Recognition

Highlighting the state’s flagship brand “MP Cheetah”, the minister said it should be promoted across Madhya Pradesh and the rest of India with a strong marketing strategy. He emphasized that this would help the brand earn a stronger reputation among farmers as a reliable source of high-quality seeds. He also urged the federation to expand its focus to include horticulture crops alongside traditional field crops.

Hybrid Seeds for Better Productivity

Officials informed the meeting that the Beej Sangh has already started producing high-quality hybrid seeds. These seeds are expected to offer better yields, stronger disease resistance, and improved crop quality. Minister Sarang described this move as a major milestone for the state’s agriculture sector and instructed that the benefits should reach as many farmers as possible.

Focus on Research and Training

The minister also stressed the importance of training farmers and technical staff to enhance seed production and quality. Special emphasis will be placed on research and development (R&D), with additional manpower to be deployed if required. He directed the federation to organize a one-day seminar bringing together agricultural universities, Krishi Vigyan Kendras (KVKs), research institutions, and subject experts to further strengthen seed quality and brand value.

Senior Officials Present

The meeting was attended by Agricultural Production Commissioner Ashok Varnwal, Principal Secretary of Cooperation D.P. Ahuja, Agriculture Secretary Nishant Warwade, Cooperative Commissioner Manoj Pushp, Apex Bank Managing Director Manoj Gupta, Beej Sangh Managing Director Mahendra Dixit, along with senior officials of the cooperation department and board members.

Also Read: CNH to Establish New Tractor Manufacturing Plant in India as Part of Growth Strategy

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