Case IH announces the appointment of Townson Tractors Ltd and Expanded Territories for Lloyd Ltd
17 February 2026, Basildon: Case IH is strengthening its dealer network across Yorkshire, Lancashire, and Cheshire, reinforcing its commitment to delivering exceptional service, support, and product availability to customers in these key regions of Northern England.
Townson Tractors Ltd to Represent Case IH in North & West Yorkshire, the Yorkshire Dales and East Lancashire
Townson Tractors is a long‑established, family‑run dealership that is expanding its Hellifield depot to become a dual‑branded location, adding Case IH alongside its existing New Holland offering. Known for its strong customer relationships and hands‑on approach across the Yorkshire Dales, West Yorkshire, and East Lancashire, Townson Tractors Ltd will provide comprehensive sales, service, and parts support throughout these territories.
The appointment of Townson Tractors Ltd ensures local expertise tailored to the livestock and agricultural contracting operations in the area, supporting stronger regional coverage for Case IH’s growing customer base.
Richard Mattinson, Director of Townson Tractors Ltd, commented: “We are proud to represent Case IH across these iconic farming regions and look forward to supporting customers with industry-leading machinery and dependable service.”
Lloyd Ltd Appointed to North, South & West Lancashire and Cheshire
Following the announcement earlier this year covering the Cumbrian region, Lloyd Ltd will now expand its coverage to include its depots at Garstang and Holmes Chapel, covering North, South and West Lancashire, as well as Cheshire. This expansion builds on Lloyd Ltd’s strong reputation for customer service, technical expertise, and deep agricultural knowledge.
George Lloyd, Managing Director of Lloyd Ltd, commented: “For the past few weeks, we have been working closely with our partners at Case IH and have seen first-hand the potential to grow the brand across our areas. Their impressive product range has created real loyalty among its existing customers, and we are excited to have the opportunity to support both current and future customers from our branches in Cheshire and Lancashire. We have experienced teams at both branches who can provide the highest standards of sales and aftersales support.”
Strengthening support for UK Agriculture
These appointments reflect Case IH’s ongoing investment in its UK dealer network, ensuring customers receive the highest levels of support, product knowledge, and service coverage.
David Rapkins, CNH Business Director UK & ROI, added: “Both Townson Tractors Ltd and Lloyd Ltd bring exceptional capability, commitment, and regional understanding. Their expanded territories will ensure our customers receive the best possible experience, wherever they are.”
Townson Tractors Ltd and Lloyd Ltd will operate alongside the existing Case IH dealers until the end of 2026, at which point the territories will transfer in full to Townson and Lloyd. This structured transition is designed to ensure uninterrupted customer support and a seamless handover, allowing Case IH to strengthen its regional coverage while maintaining continuity and stability across all areas.
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