CNH Bets on India’s Mechanisation Moment as Tractors, Harvesters and Balers Drive the Next Growth Cycle
12 February 2026, New Delhi: India’s farm mechanisation journey has long been shaped by uneven adoption, labour dependence and policy constraints. While demand for mechanised solutions has steadily grown at the farm level, industry volumes, particularly in tractors, remained capped for several years. That dynamic is now beginning to shift, creating space for manufacturers with local production, crop-specific focus and scale to accelerate growth.
CNH is strengthening its presence in India’s farm mechanisation sector through manufacturing expansion, policy-aligned growth and rising equipment sales across tractors, harvesters and balers.
At the centre of this strategy is the company’s manufacturing facility in Pune. Spread across 280,000 square metres, the plant brings together design, engineering and manufacturing operations to develop harvesting and crop-solution equipment for a wide range of farming applications. The facility produces combine harvesters, sugarcane harvesters, small square balers, tractors, headers, cabs and implements, supported by fabrication units, paint systems, structured assembly lines and testing infrastructure. Equipment manufactured at the plant caters to both Indian and overseas markets.
A Turning Point for the Tractor Market
For several years, India’s tractor market struggled to cross the one-million-unit annual sales mark. Despite rising mechanisation needs, volumes were constrained by cost pressures and policy limitations. A recent review of the Goods and Services Tax (GST) structure on tractors and implements by the Government of India helped change that trajectory.
Following the policy adjustment, total tractor sales in India reached 10.90 lakh units in calendar year 2025, marking a key recovery milestone for the sector.
Against this backdrop, CNH India sold 48,642 tractors during the year, registering 27% growth over 2024 and achieving a 4.46% market share. While the overall tractor industry grew by approximately 20% in 2025, CNH India reported 27% growth, supported by government policy, expansion of the dealer network, product pricing and increasing demand for mechanisation at the farm level.
Building on this momentum, the company has set a target of one lakh tractor sales annually by 2030, with these same factors expected to sustain growth over the medium term.
Beyond Tractors: Crop-Specific Mechanisation
While tractors remain the backbone of farm mechanisation, CNH’s growth strategy extends beyond the core segment. The company has increased its focus on crop solutions to address areas where labour shortages and efficiency losses are most acute.
Narinder Mittal, President & Managing Director, CNH India region, said,
“In addition to tractors, CNH has expanded its focus on crop-specific equipment. The company is manufacturing balers designed for Indian farming conditions and sugarcane harvesters that enable mechanical harvesting with reduced labour involvement. These harvesters cut crops closer to the ground, which can improve recovery and reduce field losses, supporting yield improvements estimated at 5 to 10 percent.
Sugarcane harvesting remains among the least mechanised farm operations in India, despite the crop’s scale and economic importance. Mechanised solutions that reduce manual intervention while improving recovery offer clear productivity and cost benefits.”
Strong Position in Harvesters and Balers
This focus is reflected in the company’s performance across specialised equipment. In calendar year 2025, CNH sold 510 harvesters and 741 balers in India, accounting for approximately 60% market share in the harvester and baler segments.
The company introduced a TREM-V emission-stage compliant sugarcane harvester from its Pune facility in 2023, aligning product development with evolving emission standards and operational requirements. Alongside manufacturing and product initiatives, CNH has also invested in strengthening brand outreach among farmers. In 2025, the company appointed Indian cricketer Yuvraj Singh as its brand ambassador to deepen engagement with farmers and improve brand recall across rural markets.
CNH India Sales Performance (2024–2025)
| Equipment | CNH India 2024 | CNH India 2025 | India Total (2025) | Market Share | Growth |
| Harvester | 370 | 510 | 850 | 60.0% | 38% |
| Baler | 603 | 741 | 1,250 | 59.3% | 23% |
| Tractor | 38,171 | 48,642 | 10,90,000 | 4.5% | 27% |
Preparing for the Next Phase of Growth
CNH is aligning its supply capabilities with projected growth in mechanisation. The company has announced plans to commission a fourth tractor manufacturing plant in India by 2028, aimed at supporting future demand and strengthening domestic production capacity.
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