Milne Bros awarded New Holland Agriculture and Construction Equipment franchises for Rockhampton and Emerald

10 September 2025, Australia: New Holland is strengthening its presence in Central Queensland, with the region’s longest-established tractor and machinery dealer, Milne Bros, awarded its agricultural and construction equipment franchises for Rockhampton and Emerald.

Established in 1963, the third-generation family business has been the Case IH and CASE Construction dealer in the area for over 30 years.

The addition of New Holland to its Rockhampton and Emerald dealerships will see Milne Bros share its extensive industry knowledge and experience with more customers across the region.

Sterling Milne, third generation owner, is leading the expansion alongside business partner Dale Walters.

“As a proud family-owned business, we jumped at the opportunity to strengthen our position as agricultural and construction machinery suppliers in Central Queensland,” Sterling said.

“Adding New Holland to our product lineup reflects our ongoing commitment to supporting local customers with greater choice and access to premium equipment.”

“We will now be a full-line New Holland dealer across these two key locations which means we’re providing a more complete sales, parts and service solution for our customers.”

CNH Business Director – Agriculture ANZ, Aaron Bett, congratulated Milne Bros on the move.

“Milne Bros has served the Central Queensland area for more than 60 years, building an outstanding reputation for quality service,” Aaron said.

“We know they’ll continue to bring this dedication and expertise to the two New Holland dealerships in Rocky and Emerald, and customers can feel assured they are in the best of hands with the Milne Bros team.”

The two new dealerships in Rocky and Emerald will offer a full range of New Holland tractors, combines and hay equipment, catering to Central Queensland’s diverse agriculture area that includes broadacre, livestock, horticulture and viticulture.

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