New Holland Appoints CMC Agri Ltd. As Distributor In Tanzania

04 August 2025, Tanzania: New Holland is delighted to announce that CMC Agri Limited has been appointed as its official distributor in Tanzania with the priority of providing the best service to its customers. This new partnership brings a broad range of mechanized solutions to improve productivity and strengthen New Holland business in the country.

CMC Agri Limited, part of the CMC Group, is a traditional experienced family run Tanzanian company specializing in Automotive distribution since 1981.

The economy is relatively diversified in Tanzania but agriculture accounts for about a quarter of total value addition with its abundance of natural resources and remains the largest source of employment. Tanzania’s economic activity has been strong during the last years and real GDP growth is projected to increase in 2025.

nderlining its commitment to Tanzanian agriculture, New Holland will continue to provide its broadest product range, including TT Series tractors which complement power with economy; TD Straddle tractors which are suitable for a wide range of applications; TS6 and 10S Series tractors which are using for land preparation, cultivation, or haulage; high horsepower tractors to operate machinery and cover more ground in less time; and the TC Series combine harvesters which provide dependable performance for mixed and small-scale farmers in varied crop conditions. The Brand ensure that New Holland customers continue to receive enhanced support and service.

Özkan Eren, Middle East & Africa New Holland Business Director said: “We are very excited about this collaboration in Tanzania. Our long-standing commitment to agriculture in Tanzania continues and we want to maintain New Holland as the number one brand in the country. With this new partnership our ties to Tanzania become even stronger. We look forward to supporting CMC, our new partner, in their growth, confident they will offer the best products and service to our customers in the territory.”

Antony Haji, Managing Director of CMC Commercial Ltd., commented: “New Holland’s globally recognized reputation for innovation, reliability, and performance perfectly aligns with our own mission to empower Tanzanian farmers with the tools they need to achieve unprecedented productivity and sustainable growth.

We are investing significantly in training our teams, upgrading our facilities, and expanding our service network to ensure that every New Holland owner in Tanzania receives the premium experience they deserve.

The legacy of New Holland in Tanzania is one of trust built over decades, of performance proven in the toughest conditions, and of an enduring commitment to the Tanzanian farming community. Now, as CMC Commercial Ltd steps forward as the torchbearer for this legendary brand, we are committed to upholding and enhancing that legacy.”

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