Tractor Beverage Marks Organic Month at Farm Aid 40 with Farmer Advocacy and a Drink Rooted in Tradition

03 September 2025, Minneapolis: As the nation turns its attention to Organic Month, Tractor Beverage Company today announced it will return for the second year as a sponsor of Farm Aid, supporting the festival’s 40th anniversary celebration Sept. 20–21 in Minneapolis. Farm Aid 40 will also mark the special, one-day-only debut of Haymaker, Tractor’s organic reimagining of switchel—the centuries-old drink known as the original sports drink for farmers. Haymaker will be broadly available beginning January 2026.

“For 40 years, Farm Aid has stood with family farmers through music, community, and action,” said Anna Mule, Farm Aid Business and Marketing Director. “As we celebrate this milestone, we’re excited to welcome Tractor Beverage Company back for a second year. Their We The Soil campaign and the debut of Haymaker echo the vision of Farm Aid to build a vibrant, family farm-centered system of agriculture in America. Together, we are lifting up farmers’ voices, honoring their traditions, and reminding everyone that the fight for family farmers and healthy soil is alive, urgent, and joyful.”

September’s celebration of Organic Month sets the stage for Tractor’s national launch of We The Soil, a new advocacy initiative focused on the farm bill and rooted in support for organic farmers and the soil that sustains us all. The campaign, developed in partnership with the Cornucopia Institute and the Farmhand Foundation, is Tractor’s rallying cry for citizens, farmers, and policymakers to stand together in defense of organic programs under the farm bill. Through postcards, an online advocacy platform, and storytelling activations on Tractor’s Mad Farmer Tour, We The Soil will invite thousands of voices to remind Congress that soil health and organic farming are critical to our shared future.

The initiative will formally launch at the Farm Bill to Table Breakfast on Sept. 20 at the University of Minnesota’s Student Organic Farm, where farmers, policymakers, advocates, and artists will gather for a morning of conversation, storytelling, and action—spotlighting the role of organic farming in feeding communities, protecting ecosystems, and strengthening local economies.

“Farm Aid has always been about amplifying the voices of family farmers,” said Kevin Sherman, CEO of Tractor Beverage Company. “At Tractor, we believe soil is the foundation of life, and organic farming is the foundation of our future. Our presence at Farm Aid 40 is more than a partnership—it’s a commitment to celebrate the resilience of family farmers and to rally citizens and lawmakers to ensure the farm bill protects the farmers who steward the soil and sustain us all.”

Tractor’s partners echo that urgency. “The stakes for organic farmers in this year’s farm bill couldn’t be higher,” said Melody Morrell, Executive Director of the Cornucopia Institute. “Through We The Soil, Cornucopia, and Tractor are uniting to amplify farmer voices and mobilize citizens to take action. Together, we are ensuring that soil health, organic integrity, and farmer livelihoods are front and center in Washington.”

At the festival itself, Tractor will mark a key stop on its Mad Farmer Tour—a cross-country storytelling journey celebrating farmers, food, and community. The iconic Mad Farmer Airstream will serve as a gathering place and activation hub, home to Tractor’s We The Soil postcard-writing activity, where fans can pen personal notes to legislators urging support for organic farmers in the upcoming farm bill. Festivalgoers will also be among the first to taste Haymaker at Farm Aid concessions before its national release in January 2026.

Also Read: Maize Breeding Through Biotechnology Can Boost Yields by 10-15% in India, Says IIMR

📢 If You’re in Agriculture, Make Sure the Right People Hear Your Story.
From product launches to strategic announcements, Global Agriculture offers unmatched visibility across international agri-business markets. Connect with us at pr@global-agriculture.com to explore editorial and advertising opportunities that reach the right audience, worldwide.