Inaugural Future of Veg Event Shows 400+ Varieties, Innovative Technologies, and Solutions for Visitors Around the World

20 August 2025, UK: For the first time, Syngenta Vegetable Seeds welcomed industry leaders from around the world to the Future of Veg event series. This unique experience allowed visitors to see vegetable crops in three locations – each specializing in unique crop groups to showcase the varieties in real-world conditions.

“We’re excited to show our solutions, including not only leading products, but providing growers with insights into our pipeline, industry trends, and new technologies to help them address future needs on and off the field,” said Ana Grau, Syngenta Vegetable Seeds Americas Brand and Customer Head. “We want to partner with our customers to help them succeed in the ever-changing landscape of vegetable production.”

The events were hosted in Plainfield, Wis., Salinas, Calif., and Woodland, Calif. from August 12-15, bringing visitors from Australia, Latin America, Mexico, Europe, Africa, and more – with more than two dozen countries represented.

Solutions for Every Grower

Grower priorities are different depending on crop, location, and many other factors. Each location provided a unique experience to help growers discover new opportunities for their local conditions.

“We work hard every day of the year to find solutions that matter to our growers,” said Andre Cariou, Syngenta Vegetable Seeds Regional Commercial Head, LATAM and AGH. “Events like this are exciting because they allow us to showcase our innovations directly to customers while gaining valuable insights about how our solutions perform in real-world operations.”

Plainfield, Wis. – Growers, distributors, and food processors got an inside look at solutions for the fresh and processing market in sweet corn and garden beans.  

• In fresh sweet corn, visitors tasted and saw the future of the crop, which features not only striking color on the husk and ear, but also great taste with a just-right amount of sugar.  
• For processing sweet corn, Syngenta utilizes its state-of-the-art processing facility that mimics a large-scale processing plant to better understand yield potential and recovery and how the kernels perform after canning and freezing.
• Garden beans – for both fresh and processing – need to be high quality, resist mechanical damage, and taste great. Syngenta Vegetable Seeds is investing in continuing to improve beans with east-to-harvest varieties that maintain size and taste, without sacrificing yield potential.

Salinas, Calif. – With leading lettuce, spinach and brassicas, customers discovered how to fill their slotting schedules and innovative solutions in many species of these crops. From romaine to iceberg, and cauliflower to cabbage, growers were sure to find a crop that fit their program.

• Romaine lettuce is planted and harvested every day of the year and Syngenta Vegetable Seeds has a complete portfolio that fits any day of the year to help complete a growers’ slotting schedule. This combined with disease resistance, climate resilience, and adaptability makes Syngenta a great partner.
• Syngenta Vegetable Seeds continues to expand its offer in cauliflower. From whites to oranges and purples, there’s opportunities in any market. Our varieties also feature disease resistance to protect not only yield potential, but quality as well.
• We’re a leader in spinach around the world, and we’re using that global innovation engine to bring solutions to growers wherever they live. With a large trialing network, our researchers can bring new solutions from anywhere in the world and see if it’s a good fit for local producers, meaning growers potentially have access to the latest technologies, faster.

Woodland, Calif. – Brought the latest breakthroughs in cucurbits, tomato, pepper, and onion. Watermelon and cantaloupe are key crops in California, and growers experienced new solutions first-hand at this event.

• Syngenta is a leader in watermelon, and we’re continuing to innovate and give growers new market differentiating products. For example, our firm flesh watermelon, including red flesh Cato and yellow flesh Golden Crisp, are groundbreakers in the dual-purpose (fresh cut and whole) market.  
• IDEAL Melons provide growers the ability to better instruct harvest crews to pick melons at the perfect time. Once melons hit about 50-60% color change, from green to straw, it’s time to harvest. During transport, including cold storage, and when the melons hit shelves, they continue to ripen.  
• New and growing solutions in blocky and hot peppers – including ancho and jalapeño. In blocky pepper, growers reviewed green, red and yellow options with disease resistance and high-quality fruit. In ancho and jalapeño, visitors learned leveraging our efforts in around the world to find varieties with the pungency growers and consumers expect, while maintaining yield potential and agronomic expectations.

Grower Feedback Drives Innovation

At Syngenta Vegetable Seeds, finding solutions that bring real-world value is what drives our experts in the lab, field, and farms – and it starts with truly understanding our customers.

“By bringing Future of Veg directly to three key growing regions simultaneously, we’re enhancing innovation and collaboration,” said Juan Pablo Lopez, Regional Commercial Head, North America, Australia, New Zealand, Japan, South Korea, and Taiwan. “Our customers succeed when they can see firsthand how our varieties perform closer to their specific environments. And by gathering feedback from these growers, we gain a comprehensive understanding of market needs that helps shape our innovation pipeline.”

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