Partnership that Grows Together: ADAMA Romania’s Collaborative Edge
15 January 2026, US: Great partnerships are built around honest conversations. That belief guided ADAMA Romania when it recently brought growers together for an evening of shared experiences, open dialogue and practical reflection. Over food and discussion, farmers spoke candidly about the pressures they face, the decisions they are weighing, and what they need from partners to farm with confidence.
The exchange reinforced the strength of collaboration and the relevance of ADAMA Romania’s Listen > Learn > Deliver commitment. The insights gathered are already influencing strategy, support and product choices for the seasons ahead.
Listening: Grounded in Grower Reality
Growers described the economic and agronomic pressures shaping their decisions throughout the year. Many spoke of tighter cash flow, delayed or reduced input purchases, and increased reliance on short-term credit. Even with solid oilseed rape (OSR) profitability in 2025, rising costs and increasingly unpredictable weather made long-term planning difficult.
Access to distributor financing has also become more constrained, limiting the uptake of certain technologies. What emerged clearly from these conversations was the need for reliability, flexibility and tangible value. When solutions perform consistently and make financial sense, they restore confidence—allowing growers to plan earlier and farm with greater certainty.
Learning: Turning Insight into Strategy
As ADAMA Romania listened, a clear pattern emerged. Growers are taking more time to commit, carefully weighing risk and favouring solutions that deliver proven performance without added complexity. Confidence in decision-making, backed by timely and practical support, is now a priority.
In response, ADAMA Romania is translating insight into action. Commercial offers are being simplified and better aligned with the moments when growers are ready to decide, reducing risk and increasing clarity. Local field demonstrations and trials are being expanded so performance can be seen side by side, helping growers build confidence before scaling up. Technical support is also being strengthened through deeper agronomic training and wider use of real-time field insights, including ag-tech weather monitoring. At the same time, the portfolio focus is being sharpened around OSR and winter cereals for autumn, while preparing targeted solutions for Spring 2026.
Delivering: Preparing for 2026 and Beyond
Delivery is the final and most critical step of the brand promise—and it is where insight meets action. For Spring 2026, ADAMA Romania is preparing a portfolio designed to reduce uncertainty, manage risk and protect profitability.
New solutions being introduced include Avastel®, Edaptis® and Cosayr®, each developed in direct response to the challenges raised by growers.
Changing weather patterns are making disease decisions more complex. Avastel® provides flexible, broad-spectrum protection in wheat and barley, simplifying disease management without compromising yield. Resistant grass weeds are becoming increasingly difficult and costly to control, and Edaptis® combines two active ingredients to deliver reliable control while supporting cost-effective decisions. Pest pressure, meanwhile, is less predictable from one season to the next; Cosayr® offers fast, long-lasting control of chewing pests, helping crops maintain balanced development when pressure spikes.
These innovations reflect a clear commitment to practical, field-tested solutions shaped by real-world needs.
The Road Ahead: Partnership as the Path Forward
As the 2026 season approaches, the insights shared during this grower engagement continue to guide ADAMA Romania’s direction. The commitment remains unchanged: to listen closely to growers’ realities, learn from every experience, and deliver solutions that create measurable value in the field.
With shared understanding, strong collaboration and locally tailored innovations, ADAMA Romania is positioning itself to help growers face the future with confidence—true to its Listen > Learn > Deliver promise.
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