Agricultural Machinery: Market Recovery in 2025
14 January 2026, Italy: Tractor registrations rose to over 17,500 units, a 13.7% increase over the previous year. Almost all other types of vehicles are seeing growth, marking a partial recovery from the negative trend of recent years. FederUnacoma leaders emphasize the driving role of public incentives and the importance of the financial coverage already announced for the current year.
After three years of sharp decline, the Italian tractor market is starting to grow again. The 2025 figures – compiled by FederUnacoma based on data provided by the Ministry of Transport – show a 13.7% increase, with 17,573 units registered. This figure offsets the 2024 deficit, when the market hit an all-time low of just 15,450 units. According to the Federation of Manufacturers, sales trends in recent years have been characterized by a constant decline, with the exception of a peak in 2021 (24,387 units), the year manufacturing and sales saw an uptick following the pandemic lockdown. Sales forecasts for 2025 show steady improvement: in the first half of the year the trend was still down compared to the previous year, while in the second half—and especially in the final quarter—the sector saw a strong come back, closing the year in the black. Even more notable was the increase in sales of tractors with loading platforms (transporters), which closed the year with a 45.7% increase at 771 units registered. Telehandlers also performed well, closing with an 18.2% increase at 1,216 units, while the trailer market grew at a more modest rate, accounting for 7,812 units, an increase of just over 4%. The only category that continued its negative trend was that of combine harvesters, which, after the sharp declines recorded in spring and summer, managed to contain the deficit in the final months of the year, closing with a 12% decrease with 234 units registered.
“Our sector has been impacted in recent years by economic uncertainty, rising list prices caused by rising production costs, and the investment capacity of farms, which have long been experiencing declining profitability,” comments FederUnacoma President Mariateresa Maschio. “But significant support has come from government incentives, including the Innovation Fund entrusted to ISMEA, the ISI INAIL call for high-safety machinery, the 4.0 tax credit and the 5.0 incentives, as well as the PSR (Rural Development Plans), the rural development plans co-financed by the European Union and the Regions. These represent a multi-year instrument and therefore a constant reference in the process of farm innovation”.
“The refinancing of incentives for 2026 announced by Minister Francesco Lollobrigida in mid-December,” added Simona Rapastella, Director General of FederUnacoma, “could be crucial to supporting the market’s recovery. We will assess this throughout the year, not only with regard to registered vehicles but also to construction machinery, equipment, and components”. “In November we will have the major EIMA International exhibition,” concludes Simona Rapastella, “which represents a formidable opportunity to monitor the market and understand the demand for new technologies”.
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