CNH to Establish New Tractor Manufacturing Plant in India as Part of Growth Strategy

With a fourth tractor plant and expanded product range, CNH targets double-digit market share growth from the current 4.5%.

09 September 2025, Noida: CNH, a manufacturer of agricultural and construction equipment, reaffirmed the importance of India in its global growth strategy. The company is positioning India as a centre for innovation, production, and export, supported by expanded manufacturing capacity, a larger engineering base, and a wider market presence.

India is one of CNH’s fastest-growing markets. The company is using the country’s supplier ecosystem, cost structure, and workforce to drive four priorities: expanding localized manufacturing for both domestic and global markets, developing India as a global technology and R&D hub, increasing market share through localized product offerings, and using India’s engineering base to deliver solutions at competitive costs.

As part of its ‘Make in India, Make for the World’ vision, CNH previewed its first Made-in-India Compact Tractor from its Greater Noida plant. The company currently exports products made in India to more than 80 countries.

Gerrit Marx, CEO of CNH said, “India is no longer only a market; it is a key part of our global growth structure. From manufacturing products like our Made-in-India compact tractor to serving as an R&D and supply chain hub, India represents our future direction. The combination of talent and cost efficiency allows us to innovate, scale, and deliver value to customers worldwide. We will continue to increase our presence in India as a source of solutions for agriculture and construction across regions.”

He added that the company plans to commission a new fourth plant in India to expand its current tractor manufacturing capacity of 70,000 units a year, of which 60,000 are being utilized. In 2024–25, the company sold about 51,000 tractors, including 37,000 in India and 14,000 exported. Of the exports, 30% went to the United States and 70% to Europe and other markets.

Narinder Mittal, President and Managing Director India said, “CNH sees potential in India. Our investments support the Government of India’s ‘Make in India’ vision by strengthening the country’s role in manufacturing, technology, and sourcing. We are creating jobs, increasing mechanization, and providing solutions that help farmers, improve productivity, and support India’s economic growth.”

Mittal added that the company is focusing on growth with its New Holland brand in the 35–40 HP and 49 HP tractor range. He noted that the tractor industry is expected to grow by 5% this year, and New Holland in India aims to increase its market share to double digits in the next five years, up from the current 4.5%.

The company’s India Technology Centre in Gurugram, which is set to become CNH’s largest global technology facility, is driving product development for markets worldwide. With more than 700 engineers, the Centre has simulators, virtual and extended reality labs, and prototyping tools that support company’s global product pipeline.

With manufacturing facilities in Greater Noida, Pune, and Pithampur, the company produces tractors, harvesters, balers, rakes, engines, compactors, loader backhoes, and excavators.

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