Italian Tractor Sales Grow 13.7% in 2025, Signalling Agricultural Machinery Market Recovery

15 January 2026, Rome: After three consecutive years of contraction, Italy’s agricultural machinery market is showing clear signs of recovery in 2025, driven largely by public incentives and renewed investment confidence among farmers.

Data compiled by FederUnacoma, based on figures from the Ministry of Transport, indicate that tractor registrations rose to 17,573 units in 2025, marking a year-on-year increase of 13.7%. This rebound offsets the sharp downturn recorded in 2024, when registrations fell to a historic low of 15,450 units.

According to the Federation of Manufacturers, the past few years have been characterised by a prolonged decline in sales, interrupted only in 2021, when registrations peaked at 24,387 units following the post-pandemic recovery in manufacturing and demand. While the first half of 2025 remained weaker compared to the previous year, the market gained momentum in the second half, with a particularly strong performance in the final quarter, allowing the sector to close the year in positive territory.

Growth was not limited to standard tractors. Tractors with loading platforms (transporters) recorded the strongest performance, with registrations surging by 45.7% to 771 units. Telehandlers also posted robust growth, rising by 18.2% to 1,216 units. The trailer segment showed more moderate expansion, with 7,812 units registered, representing an increase of just over 4%. In contrast, combine harvesters continued to struggle, ending the year with a 12% decline at 234 units, despite a partial recovery in the final months after steep losses in spring and summer.

Commenting on the market dynamics, Mariateresa Maschio, President of FederUnacoma, said the sector has faced persistent challenges in recent years, including economic uncertainty, rising production costs that pushed up list prices, and reduced investment capacity among farms affected by declining profitability. She noted, however, that substantial support has come from government-backed measures, including the Innovation Fund managed by ISMEA, the ISI INAIL programme for high-safety machinery promoted by INAIL, the 4.0 tax credit and 5.0 incentives, as well as the Rural Development Plans (PSR) co-financed by the European Union and regional authorities. These instruments, she stressed, provide a stable, multi-year framework for farm modernisation and innovation.

Looking ahead, Simona Rapastella, Director General of FederUnacoma, highlighted the importance of the refinancing of incentives for 2026, announced in mid-December by Agriculture Minister Francesco Lollobrigida. She said this decision could play a decisive role in consolidating the market recovery, not only for tractors but also for construction machinery, equipment and components.

Rapastella also pointed to EIMA International, scheduled for November, as a key opportunity for the sector. The exhibition will serve as a crucial platform to assess market trends and gauge demand for new technologies at a time when the Italian agricultural machinery industry is cautiously regaining momentum.

Also Read: Tagros Chemicals to Acquire Bayer’s Global Flubendiamide Business

Global Agriculture is an independent international media platform covering agri-business, policy, technology, and sustainability. For editorial collaborations, thought leadership, and strategic communications, write to pr@global-agriculture.com