Superior Taste Awards | Three Products, Three Wins
11 July 2025, Netherlands: Three products summitted fruit and vegetable breeding company Rijk Zwaan to the International Taste Quality Institute (ITQI) this year. All three have been awarded the maximum 3-star Superior Taste Award!
The winning products:
Tropical Watermelon – a seedless watermelon with yellow flesh and a summery sweet taste
Sweet Palermo mix – pointed peppers with a particularly sweet taste in four colors. With the ITQI award, we continue our winning streak from previous years
Crunchy Snack Lettuce – crunchy fresh lettuce, with a full flavour
For Rijk Zwaan, this award is a clear sign that our breeding programmes aimed at distinctive taste and quality are producing effective results.
Rijk Zwaan is a family-owned international fruit and vegetable breeding company supplying seeds to growers in more than 100 countries.
Research is at our core. We breed future-proof varieties in anticipation of climate change and ever-changing market demands.
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