Mahindra Launches New Bolero Range: A Stronger, Smarter Drive for Rural India
07 October 2025, New Delhi: For over 25 years, the Mahindra Bolero has been a trusted companion for India’s farmers, traders, and rural entrepreneurs — a symbol of reliability and toughness that thrives where roads end. From ferrying people and produce between villages and markets to navigating rugged terrains and muddy fields, the Bolero has become a part of India’s rural life.
Now, Mahindra & Mahindra Ltd. has introduced the New Bolero range, adding modern design, enhanced comfort, and upgraded technology while retaining the robust DNA that made it a household name.
Prices and Variants
The New Bolero starts at ₹7.99 lakh (ex-showroom), with the top-end Bolero B8 priced at ₹9.69 lakh. The New Bolero Neo, catering to customers seeking a modern yet rugged SUV, begins at ₹8.49 lakh, while the premium Neo N11 variant is priced at ₹9.99 lakh (ex-showroom).
New Bolero: Tougher, Bolder, and More Comfortable
The latest Bolero sports a bold new grille, front fog lamps, and diamond-cut R15 alloy wheels, giving it a refreshed look while maintaining its rugged character. A new Stealth Black colour option adds to its commanding road presence, making it stand out in both rural and urban landscapes.
Inside, the Bolero gets a major comfort boost with new seat contours, leatherette upholstery, and a 17.8 cm touchscreen infotainment system featuring steering-mounted audio controls. Mahindra’s new RideFlo technology ensures smoother handling and stability even on uneven, unpaved rural roads.
Powering the SUV is the trusted mHAWK75 engine, delivering 55.9 kW power and 210 Nm torque, ensuring dependable performance for heavy-duty rural use — whether it’s carrying goods, people, or both.
New Bolero Neo: Rugged DNA Meets Urban Sophistication
For customers looking for a mix of rural reliability and modern sophistication, the New Bolero Neo offers an ideal balance. It comes with a sleek new grille, dark metallic grey R16 alloy wheels, and fresh dual-tone colour options like Jeans Blue and Concrete Grey.
The interior has been reimagined with Lunar Grey and Mocha Brown themes, giving it a more premium and comfortable feel. The 22.8 cm touchscreen infotainment system, rear-view camera, and USB Type-C charging port enhance convenience for today’s tech-savvy users.
Under the hood, the mHAWK100 engine powers the Bolero Neo, producing 73.5 kW of power and 260 Nm torque. The vehicle also features RideFlo technology with MTV-CL & FDD suspension, cruise control, and Multi-Terrain Technology (MTT) for superior traction — making it as capable on farm tracks as it is on city roads.
Built for India’s Roads and Farmers’ Needs
Speaking about the new launch, Nalinikanth Gollagunta, CEO of Mahindra’s Automotive Division, said, “The Bolero has stood the test of time, earning its place as one of India’s most versatile and tough SUVs for over 25 years. With the new Bolero range, we’ve built on this legacy to meet the aspirations of a dynamic and evolving New India.”
The Bolero continues to be a symbol of pride and practicality for India’s farmers and rural entrepreneurs. Its unmatched reliability, low maintenance cost, and ability to handle harsh rural conditions make it a preferred choice across states and terrains.
Continuing a 25-Year Legacy
With over 16 lakh Boleros sold across India, the SUV remains one of the most trusted vehicles in the countryside. It has served generations of farmers, contractors, small business owners, and families who depend on it daily — whether for farm-to-market transport, local logistics, or family travel.
The new Bolero range carries forward this legacy with improved features and modern design — reaffirming Mahindra’s connection with the heart of rural India.
Ex-Showroom Price Range:
- New Bolero: ₹7.99 – ₹9.69 lakh
- New Bolero Neo: ₹8.49 – ₹9.99 lakh
The new models are available at Mahindra dealerships across India starting this month.
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