ADAMA Launches Phenatic™ Herbicide to Strengthen Cereal Weed Control Programs

30 March 2026, Raleigh: ADAMA US today announced the launch of Phenatic™ herbicide, a proven Group 4 phenoxy solution designed to strengthen broadleaf weed control and improve overall program performance in cereal crops. 

Built for today’s program-based agronomy, Phenatic delivers post-emergence control of key broadleaf weeds while serving as a flexible tank-mix partner. Its systemic activity and compatibility with common cereal herbicides help growers and advisors build more consistent, disciplined weed control programs from the start of the season. 

“Cereal weed control is no longer about single-product decisions—it’s about building programs that work together,” said Diane Reynolds, PhD, US Head of Marketing at ADAMA. “Phenatic was developed to play a critical role within those programs, bringing reliable phenoxy chemistry that strengthens control, supports resistance management, and helps growers protect yield potential with confidence.” 

Phenatic integrates easily into early-post application windows, allowing growers to address emerging weeds before they become yield-limiting. Its systemic movement within the plant helps ensure more complete control of susceptible broadleaf weeds, while its tank-mix flexibility enables streamlined applications without added complexity. 

In addition to delivering standalone control, Phenatic enhances the performance of partner herbicides by combining contact and systemic activity. When paired with products such as bromoxynil, dicamba, or sulfonylurea herbicides, it helps expand weed control spectrum, improve consistency, and reinforce program stability. 

Key benefits of Phenatic include: 

• Strengthens resistance management through an additional mode of action 
• Provides systemic control for more complete weed kill 
• Enables flexible early-season post-emergence applications 
• Integrates seamlessly into tank-mix programs 
• Supports reliable performance and crop safety across cereal crops 

Phenatic is labeled for use in wheat, barley, oats, and rye, targeting a broad spectrum of weeds including kochia, pigweed, ragweed, mustards, lambsquarters, and more. 

With the introduction of Phenatic, ADAMA continues its commitment to delivering practical, program-based solutions that help growers, retailers, and consultants navigate increasing weed control complexity and protect long-term productivity. 

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