Better Cotton Initiative Partners with FarmRaise to Simplify Data Management for US Cotton Growers

11 November 2026, Geneva: The Better Cotton Initiative (BCI) has partnered with US-based agricultural technology company FarmRaise to simplify data management and reporting for cotton growers across the United States, aiming to reduce administrative workloads and support the adoption of sustainable and regenerative farming practices.

Under the partnership, BCI will use FarmRaise’s digital platform to help BCI-certified growers and group managers streamline programme-related data entry, manage farm information and update records on agricultural practices annually. The platform will also provide growers with information on available programmes, market access opportunities, evolving requirements and important deadlines.

The initiative is expected to reduce the time growers spend documenting programme participation and implementing agricultural practices. By bringing relevant information together on a single platform, the partnership aims to make participation in BCI programmes more accessible and efficient.

Ashley Barrington, Senior Manager of BCI’s US programme, said the partnership would help cotton growers spend less time on administrative tasks and more time on their farming operations. She noted that FarmRaise’s technology would simplify programme documentation and bring key information together, making BCI participation more valuable for US growers and field-level partners.

FarmRaise is an online agricultural platform that supports thousands of growers participating in national agricultural programmes, including Avalo, the US Department of Agriculture’s Farm Service Agency (FSA), Natural Resources Conservation Service (NRCS)-related initiatives, and various conservation and cost-share programmes. Its technology provides a centralised system for grower enrolment, reporting and farm data management.

The collaboration builds on BCI’s recent acquisition of Co, a digital solution designed to help farmers optimise farm operations, simplify data entry and accelerate the adoption of regenerative agricultural practices.

The partnership also aligns with BCI’s transition to a regenerative standard system. Under the framework, growers certified to produce BCI Cotton are required to establish improvement plans covering at least three of six priority areas: soil health, biodiversity and natural habitats, water, pesticides, fertilisers and livestock. The FarmRaise platform is expected to support the documentation and monitoring of these practices among US cotton producers.

Jayce Hafner, CEO of FarmRaise, said the collaboration would provide cotton growers with a straightforward way to document their agricultural practices and demonstrate their contributions to building more resilient farming systems. He added that BCI’s global leadership in sustainable cotton production has helped farmers improve their practices and strengthen the sector.

Todd Straley, CEO of Quarterway Cotton Growers, highlighted the importance of reducing paperwork as producers implement regenerative practices. He said digital tools such as FarmRaise could help farmers document improvements in their operations without adding to their administrative workload.

Rebecca White, Chief Product Officer at Avalo, said the partnership would allow growers to reuse farm data already entered into the platform, reducing barriers to participation in sustainability programmes and making it easier to demonstrate progress in regenerative agriculture.

FarmRaise is expected to become available to cotton growers and field-level partners participating in the BCI programme from January 2027, ahead of the 2027–28 cotton season.

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