13 October 2026, Madrid: AgroFresh showcased its latest post-harvest technologies at Fruit Attraction 2026, highlighting solutions aimed at maintaining fruit and vegetable quality, extending shelf life and improving supply chain efficiency.
A key highlight was SmartFresh™ Sheets, a new post-harvest solution shortlisted for the Fruit Attraction Innovation Hub Awards in the Fruit & Vegetable Industry category. Scheduled for launch shortly, the product offers an alternative application format for SmartFresh™ technology, addressing the industry’s demand for flexible and efficient post-harvest solutions.
Data and Technology for Better Harvest Decisions
AgroFresh also highlighted the role of digital tools and data analytics in improving crop management and post-harvest quality.
During the Fruit Next 10 programme, Alejandro García, EMEA Digital Sales Lead at AgroFresh, presented the Harvista™ Intelligence Dashboard, developed in collaboration with Aerobotics. The tool enables block-level monitoring of starch levels in orchards, helping growers assess crop maturity and make more informed decisions about the optimal timing of Harvista™ application.
Oscar Coco Salgado, Global Category Leader – Grapes at AgroFresh, delivered a presentation titled “Connecting Data to Optimise Table Grape Quality”, examining how data analysis and technology can support quality management and decision-making throughout the table grape supply chain.
Focus on Food Waste Reduction and Sustainability
AgroFresh’s participation in Fruit Attraction 2026 underscored its focus on post-harvest innovation to address challenges facing the fruit and vegetable industry. Its solutions are designed to help reduce food waste, improve resource efficiency and preserve produce quality for longer across the supply chain.
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