Greeneye Technology Opens Kansas Headquarters After AI Spraying System Cuts Herbicide Use Across 500,000 US Acres

14 October 2026, Kansas: Greeneye Technology, an Israeli-founded precision-spraying company, is establishing its North American headquarters in Salina, Kansas, after what it describes as a record 2026 growing season for its AI-powered targeted herbicide application system. The company announced the move on October 13, 2026, saying it will begin hiring immediately and plans to expand its local team.

Greeneye’s system is a retrofit kit for existing commercial sprayers, built around a dual-tank, dual-line design. One line broadcasts residual herbicide across the field in the conventional way, while the second line uses cameras and a machine-learning model to distinguish weeds from crop plants in real time, triggering the non-residual herbicide to spray only where weeds are detected. Because both operations happen in a single pass, growers do not need a separate application trip to get the savings.

Over the 2026 season, the company says its systems covered more than 500,000 acres across 12 US states, with weed-detection accuracy above 98 percent. Greeneye reports an average reduction in non-residual herbicide use of 81 percent on treated acres, which it estimates saved roughly six million gallons of chemical compared with conventional broadcast spraying. The system supported eight crops this year: corn, soybeans, cotton, edible beans, wheat, barley, triticale and sorghum. The company plans to add oats, sugar beets, peanuts and canola for the 2027 season.

Founded in 2017, Greeneye has previously operated in the United States through a network of equipment dealers rather than a dedicated domestic base. The Salina facility marks its first formal North American headquarters and signals an intent to scale beyond the pilot and early-adopter acreage that characterized its initial US rollout. The company said it is also looking to work with Kansas State University, suggesting a research and talent pipeline is part of the long-term plan for the site. Neither Greeneye nor local officials disclosed a dollar figure for the investment or a specific number of jobs expected at the new headquarters.

Nadav Bocher, Greeneye’s chief executive and co-founder, and Keith Crow, the company’s general manager for North America, both represented the company in announcing the move. Crow described the core of the system simply: the camera’s algorithm determines in real time “whether an item is a weed or a crop.” On the local side, Mitch Robinson, executive director of the Salina Economic Development Organization, and Mike Beam, Kansas’s secretary of agriculture, were named as part of the coalition that helped bring the headquarters to the state. Greeneye thanked a broader group of civic, economic-development and business leaders in Salina for supporting the relocation.

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