Double Up Food Bucks NY Crosses One Million Transactions as Need for Healthy Food Incentives Grows
05 March 2026, Buffalo: Field & Fork Network announced today that its Double Up Food Bucks NY (DUFBNY) program has surpassed one million transactions since launching in 2014, a milestone that reflects sustained demand both for food assistance and the systems required to bring nutrition incentives to scale across New York state.
What began as a pilot at seven farmers markets now operates at more than 320 locations in 53 of 57 counties outside New York City. In the areas DUFBNY serves, more than 590,000 households rely on Supplemental Nutrition Assistance Program (SNAP) benefits, representing nearly 1.1 million people1. While broader indicators continue to show that food hardship remains high across the state2 and groceries cost nearly 30% more than they did in February 20203, DUFBNY was used more than 500,000 times in 2025 alone.
DUFBNY provides a free, automatic dollar-for-dollar match on SNAP purchases of eligible fresh fruits and vegetables — up to $20 per day at grocery stores and up to $50 per day at farm-direct locations — helping households stretch food budgets while supporting small retailers, local farmers, and regional economies.
The program’s growth was fueled by a decade of investment in the infrastructure needed to make the dollar-for-dollar match easy to receive across multiple retail settings. Today, DUFBNY is offered using five point-of-sale options, including integration with automated grocery coupon systems that allows eligible shoppers to receive the incentive through a standard EBT purchase.
“Surpassing one million Double Up Food Bucks NY transactions proves that nutrition incentives work best when they are made available where SNAP families already shop,” said Lisa French, CEO of Field & Fork Network. “The program grew because we invested early in solving the operational barriers that often prevent nutrition incentives from scaling. By building a model that is seamless for operators and simple for shoppers, we have been able to expand access to fresh produce in a way that is both practical and responsive to rising need.”
Since 2014, DUFBNY has supported more than $8.2 million in fresh produce purchases, generated $12.2 million in economic impact for local communities, and directed $2.3 million toward New York farmers.
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