07 April 2026, New Delhi: Aries Agro Limited, a micronutrient and plant nutrition company has announced the onboarding of Sourav Ganguly as Brand Champion for the company and its group entities.
The company stated that the association is aimed at strengthening its connect with farmers and rural markets across India and increasing awareness around productivity-led farming.
Aries Agro Limited operates in the micronutrients and plant nutrition segment and has been present in the agri-input sector for over five decades. The company focuses on plant nutrition solutions to support farm productivity.
Commenting on the appointment, Dr. Rahul Mirchandani, Chairman & Managing Director, Aries Agro Limited, said, “Sourav Ganguly embodies leadership, resilience, and performance under pressure – values that resonate deeply with Aries Agro’s journey. His ability to transform Indian cricket aligns with our mission to bring innovation and credibility to Indian agriculture. Together, Aries Agro and Sourav will champion a future defined by fearless ambition, team-driven success, and enduring credibility – on the field and in the field.”
Commenting on the association, Sourav Ganguly said, “I am extremely happy to be a part of the Aries Agro family. It’s a wonderful team and a phenomenal company with a long-standing legacy. It’s truly a pleasure to understand the roots of the nation and witness how Aries Agro continues to contribute towards building it. We strongly believe that working on the field is what makes the foundation stronger and more resilient.”
Aries Agro Limited stated that the collaboration will include campaigns across television, digital platforms, and farmer engagement initiatives. The company added that the association aims to connect rural and corporate audiences.
Omkar Patil, Group Head – Business Development (India), Aries Agro Limited, said, “Our farmers are the real champions of India. Aries has always stood by them as a trusted partner. With Sourav Ganguly joining us, we aim to further inspire confidence and reinforce our commitment to empowering the agricultural community.”
The company stated that the collaboration will focus on farmer engagement and awareness around agricultural practices. It added that the initiative is part of its efforts to expand its presence in rural markets and increase brand recall.
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