Crystal Crop Protection Appoints Bollywood Actor Akshay Kumar as Brand Ambassador

27 April 2026, New Delhi: Crystal Crop Protection Limited has appointed Akshay Kumar as its Brand Ambassador and launched a national campaign titled “Desh Ka Kisan, Desh Ka Asli Hero.”

The company said the campaign recognises the contribution of India’s farmers and highlights their role in the country’s growth. It also marks Crystal Crop Protection’s first national brand campaign featuring the actor.

According to the company, the partnership is intended to deepen engagement with farmers, promote the use of advanced agricultural solutions and support efforts to improve farm profitability.

Ankur Aggarwal, Executive Chairman and Managing Director of Crystal Crop Protection, said the association reflects shared values of resilience, discipline and purpose. He added that farmers remain at the centre of the company’s mission.

The campaign will be released across television, digital channels and farmer outreach platforms. It will also showcase the company’s portfolio in crop protection, seeds and advisory services delivered through its Crystal Doctor network.

Akshay Kumar said the collaboration is aligned with efforts to support Indian farmers and encourage confidence in modern agriculture.

Sohit Satyawali, Chief Business Officer – Crystal Brands Business, said the partnership is expected to strengthen the Crystal brand while advancing access to crop solutions that help farmers build profitable farms.

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