07 April 2026, New Delhi: India-based food startup KisaanSay has raised USD 4 million (INR 34 crore) in a Series A funding round led by NABVENTURES through its AgriSURE Fund, with participation from senior industry leaders. The funding marks a significant step in the company’s efforts to scale its direct sourcing model that connects farmers with consumers.
Building a Direct Link Between Farmers and Consumers
KisaanSay operates in the emerging farm-to-consumer segment, which focuses on reducing intermediaries in the agricultural supply chain. By sourcing products directly from farmer enterprises, the company aims to improve price realisation for farmers while offering consumers traceable and consistent-quality food products.
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Founded by Nitin Puri, Vaishali Mehta and Manoj Karki, KisaanSay has built its proposition around “single-origin” food products. Each product is sourced from a specific geography and farmer group, ensuring transparency in origin and production practices. The model also enables farmer enterprises to participate in processing and packaging, allowing them to capture a greater share of the value chain.
Deployment of Capital for Scale and Technology
The company plans to deploy the newly raised capital towards expanding its distribution footprint, strengthening brand visibility, and building a more robust organisational structure. A significant focus will also be on developing a full-stack technology infrastructure to support sourcing, traceability, and logistics.
This investment is expected to enhance supply chain efficiency and support deeper penetration across product categories, while enabling KisaanSay to deliver consistent quality to consumers and improved outcomes for farmers.
Role of NABVENTURES and the AgriSURE Fund
The investment has been made through the AgriSURE Fund, a blended-capital fund supported by the Government of India’s Ministry of Agriculture and Farmers Welfare along with NABARD. Managed by NABVENTURES, the fund focuses on backing technology-driven agri and rural startups that strengthen farm-to-market linkages and contribute to rural development.
According to Vikas Bhatt, KisaanSay represents a differentiated model that combines branding, direct farmer sourcing, and distribution. He noted that the company is positioned to create value across the supply chain while improving farmer incomes, supported by the founding team’s operational experience and execution capability.
Market Context and Industry Shift
The investment comes at a time when India’s food sector is witnessing a shift in consumer preferences towards natural, minimally processed, and traceable products. At the same time, institutional efforts to promote Farmer Producer Companies (FPCs) are strengthening aggregation and market access for smallholder farmers.
KisaanSay’s model aligns with this evolving ecosystem by leveraging farmer collectives and integrating them into organised supply chains, thereby enabling a more structured farm-to-fork approach.
Business Model and Current Scale
KisaanSay currently offers a portfolio of over 100 products across 12 categories. The company works with 25 farmer enterprises comprising approximately 50,000 farmers across nine states in India. Its model includes co-branding and co-profit partnerships with these farmer groups, ensuring shared value creation.
Distribution is spread across its direct-to-consumer platform, major e-commerce and quick-commerce channels, as well as select retail outlets in the Delhi-NCR region.
Strategic Outlook
Founder Nitin Puri stated that the partnership with NABVENTURES provides not only capital but also access to the broader ecosystem of NABARD, including farmer networks, infrastructure support, and market linkages. This is expected to accelerate KisaanSay’s expansion across sourcing regions while strengthening farmer engagement.
With increasing demand for transparency and quality in food products, KisaanSay aims to scale its operations while maintaining traceability and building a sustainable model that benefits both producers and consumers.
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