28 May 2026, Madrid: Rovensa Next has launched Luxyva® in Mexico, a biosolution developed to support crop performance under conditions of high solar radiation.
According to the company, Luxyva® is designed to support photosynthetic efficiency during periods of high-radiation stress, helping plants maintain energy balance and productivity under open-field growing conditions.
The company stated that increasing solar radiation and climate-related stress are affecting agricultural production in several regions, particularly in countries such as Mexico where most crops are cultivated outdoors. Luxyva® has been developed to support plant adaptation to excess solar radiation, which can contribute to photoinhibition, oxidative stress and yield reduction.
Rovensa Next said the product works at the physiological level by supporting the plant’s ability to regulate and utilize incoming radiation during periods of peak irradiation. The company stated that the approach is intended to help plants maintain photosynthetic activity and metabolic functions linked to biomass accumulation under stress conditions.
The company reported that Luxyva® helps reduce photoinhibition in Photosystem II (PSII) and supports the functionality and repair balance of the D1 protein, which is associated with photosynthetic performance under stress. According to Rovensa Next, the product also supports heat dissipation and energy-use efficiency under high-radiation conditions.
In tomato trials conducted in high-radiation environments, the company stated that Luxyva®-treated plants recorded 45–50% more fruits per plant and up to 70% higher yield per plant compared to untreated controls.
Rovensa Next said Luxyva® can be used across horticultural, fruit, grain, ornamental and industrial crops. The product is intended for regions with high solar intensity, elevated temperatures and low relative humidity, and can be integrated into existing crop management programs.
Following its launch in Mexico, the company plans to expand the product into additional markets.
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