IIL Trains Chilli Farmers in Andhra Pradesh and Telangana on Cost Reduction and Productivity Through ICS Program
16 December 2025, Hyderabad: As chilli farmers in Andhra Pradesh and Telangana grapple with rising input costs, volatile market prices and yield pressures, Insecticides India Ltd. (IIL) has stepped up farmer education through its IIL Crop Solutions (ICS) training programme. Under the initiative, selected chilli plots are managed using the ICS package and demonstrated alongside farmers’ existing practices, allowing growers to directly compare outcomes in real field conditions.
Through these side-by-side demonstrations, farmers from the same and neighbouring villages are able to observe differences in crop performance and understand the impact of a structured, scientific crop management approach followed at regular intervals. Multiple ICS demonstration plots have been established across key chilli-growing regions to ensure wider farmer participation and on-ground learning.
IIL stated that the ICS plots have helped farmers better understand input optimisation, crop health management and pest control strategies. Farmers visiting the demonstration fields reported improved plant vigour, better flowering and fruit setting, and more effective pest management due to timely and precise application of crop care solutions.
Commenting on the initiative, Mr. Dushyant Sood, Chief Marketing Officer, Insecticides (India) Limited, said the objective of the ICS programme is to provide farmers with clarity and practical solutions. He noted that when farmers witness results firsthand, it builds confidence in adopting similar practices on their own fields. He added that IIL is extending the ICS approach to other crops and regions as part of its broader farmer outreach efforts.
Mr. V.K. Garg, Vice President, Insecticides (India) Ltd., highlighted that chilli cultivation in Andhra Pradesh and Telangana has become increasingly challenging due to erratic weather patterns, rising pest incidence, fluctuating prices and higher input costs. He said IIL’s approach focuses on working closely with farmers in the field, understanding their challenges in real time and providing timely technical guidance to help protect crops, improve productivity and support farm livelihoods.
Explaining the structure of the programme, Mr. Pravin Jadhav, General Manager – Horticulture and Plantations, said the ICS project is designed to visually demonstrate measurable differences to farmers through plots managed by progressive growers in each region. According to feedback from participating farmers, the scientific approach has the potential to reduce cultivation costs by 10–15 per cent while improving productivity by around 10 per cent. He emphasised that effective crop management depends not only on product selection but also on correct timing, dosage and method of application.
IIL plans to amplify the learnings from these field demonstrations through digital and social media platforms to reach farmers who are unable to attend the demonstrations in person. The company also intends to expand the ICS plot programme to additional villages across Andhra Pradesh and Telangana in the coming months, with the aim of promoting wider adoption of science-based crop care practices among chilli growers.
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