09 June 2026, New Delhi: India’s tractor retail market maintained its positive momentum in May 2026, with total retail sales reaching 83,092 units, compared to 74,744 units in May 2025, registering a year-on-year growth of 11.17%, according to data released by FADA Research.
The growth reflects continued demand from the agricultural sector despite regional variations in rainfall, crop prices, and farm income conditions. Tractor demand during the month was supported by preparations for the upcoming kharif season, improved rural sentiment in several states, and expectations of a normal monsoon.
Among the leading manufacturers, Mahindra & Mahindra (Tractor Division) retained its position as the market leader with retail sales of 19,077 units, followed by Mahindra & Mahindra’s Swaraj Division at 15,205 units and International Tractors Limited (Sonalika) at 11,120 units.
A notable highlight of the month was the strong performance of TAFE Limited, which recorded retail sales of 10,659 units, representing the highest growth rate among major tractor manufacturers at 42.06% over the previous year. The company’s market share also increased significantly from 10.04% in May 2025 to 12.83% in May 2026.
Escorts Kubota continued its upward trajectory with sales of 9,539 units, posting a growth of 16.73%, while John Deere India reported modest growth of 2.36% with sales of 6,039 units.
The combined market share of the two Mahindra brands stood at 41.26%, reinforcing the group’s dominant position in India’s tractor industry.
Mahindra Continues to Dominate
Mahindra’s Tractor Division sold 19,077 units during May 2026, accounting for 22.96% market share, compared to 22.10% in the corresponding month last year. The company recorded a growth of 15.49%.
Its Swaraj Division registered sales of 15,205 units, up 11.40% from May 2025, maintaining a market share of 18.30%.
Together, the two Mahindra businesses retailed 34,282 tractors, accounting for more than two-fifths of all tractor retail sales in the country.
Sonalika Strengthens Position
International Tractors Limited, which markets tractors under the Sonalika brand, recorded sales of 11,120 units, compared to 9,865 units a year ago. The company posted a growth of 12.72% and improved its market share marginally from 13.20% to 13.38%.
TAFE Emerges as the Fastest Growing Major OEM
TAFE’s performance stood out during the month. Retail sales surged from 7,503 units in May 2025 to 10,659 units in May 2026, translating into a growth of 42.06%. The company also gained nearly three percentage points in market share, making it one of the strongest performers in the industry.
Industry observers attribute the rise to strengthening dealer networks, product acceptance in key agricultural regions, and improved rural purchasing activity.
Escorts Kubota, CNH and Eicher Register Healthy Gains
Escorts Kubota retailed 9,539 tractors, up from 8,172 units in May 2025, recording growth of 16.73%. Its market share improved from 10.93% to 11.48%.
CNH Industrial India posted one of the stronger growth rates among major players, with retail sales increasing 24.30% to 3,857 units.
Eicher Tractors sold 4,922 units, reflecting a growth of 10.61% over the previous year.
Tractor Retail Sales – May 2026 vs May 2025
OEM
May 2026 Sales
Market Share May 2026
May 2025 Sales
Market Share May 2025
Growth (%)
Mahindra & Mahindra Ltd. (Tractor)
19,077
22.96%
16,519
22.10%
15.49%
Mahindra & Mahindra Ltd. (Swaraj Division)
15,205
18.30%
13,649
18.26%
11.40%
International Tractors Ltd.
11,120
13.38%
9,865
13.20%
12.72%
TAFE Limited
10,659
12.83%
7,503
10.04%
42.06%
Escorts Kubota Ltd. (Agri Machinery Group)
9,539
11.48%
8,172
10.93%
16.73%
John Deere India Pvt. Ltd.
6,039
7.27%
5,900
7.89%
2.36%
Eicher Tractors
4,922
5.92%
4,450
5.95%
10.61%
CNH Industrial (India) Pvt. Ltd.
3,857
4.64%
3,103
4.15%
24.30%
Others
2,674
3.22%
5,583
7.47%
-52.10%
Total
83,092
100%
74,744
100%
11.17%
Source: FADA Research (Disclaimer: Tractor retail numbers for Telangana were not available for May 2026, Data has been gathered from 1,464 out of 1,467 RTOs across the country.)
With the kharif sowing season approaching and monsoon forecasts remaining broadly favorable, industry stakeholders will be closely monitoring rural liquidity, crop acreage, and government support measures. The double-digit growth recorded in May indicates that the tractor industry remains on a firm footing, although the absence of Telangana data suggests that the final national market picture may be slightly different once complete registrations become available.
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