06 August 2026, New Delhi: India’s tractor retail market recorded strong growth in July 2026, with registrations increasing 28.1% year-on-year to 117,349 units, compared with 91,604 units in July 2025, according to retail registration data released by the Federation of Automobile Dealers Associations (FADA).
The July retail data indicates sustained momentum in the rural economy during the Kharif season, with leading manufacturers strengthening their market positions through higher retail volumes.
India Tractor Retail Sales: OEM Performance (July 2026 vs July 2025)
Tractor OEM
Jul-26 Retail
Market Share Jul-26
Jul-25 Retail
Market Share Jul-25
YoY Growth
Mahindra & Mahindra (Tractor Division)
26,863
22.89%
20,617
22.51%
30.29%
Mahindra & Mahindra (Swaraj Division)
22,334
19.03%
16,733
18.27%
33.47%
International Tractors Ltd.
15,991
13.63%
12,824
14.00%
24.70%
TAFE
14,178
12.08%
9,655
10.54%
46.85%
Escorts Kubota
12,782
10.89%
9,202
10.05%
38.90%
John Deere India
8,087
6.89%
6,986
7.63%
15.76%
Eicher Tractors
7,910
6.74%
6,321
6.90%
25.14%
CNH Industrial India
5,417
4.62%
3,932
4.29%
37.77%
Others
3,787
3.23%
5,334
5.82%
-29.00%
Total
117,349
100%
91,604
100%
28.10%
Source: FADA Research
TAFE Posts Highest Growth Among Leading Manufacturers
TAFE recorded the strongest year-on-year growth among the major tractor manufacturers, with retail sales increasing 46.85% to 14,178 units. The company also expanded its market share from 10.54% to 12.08%, making it one of the largest gainers during the month.
Escorts Kubota and CNH Industrial India also outperformed the overall market, registering growth of 38.90% and 37.77%, respectively, while increasing their market shares.
Mahindra Group Retains Market Leadership
Mahindra continued to dominate the Indian tractor market through its Mahindra and Swaraj brands. Combined retail sales reached 49,197 units, representing 41.92% of the total market, compared with 40.78% a year earlier.
The Swaraj division grew faster than the flagship Mahindra tractor business, registering 33.47% growth compared with 30.29% for the Mahindra brand.
International Tractors Maintains Third Position
International Tractors Ltd. remained India’s third-largest tractor manufacturer by retail registrations, selling 15,991 unitsduring July 2026. Although retail volumes increased 24.70%, growth remained slightly below the industry average, resulting in a marginal decline in market share from 14.00% to 13.63%.
John Deere India also reported positive growth of 15.76%, although it was the slowest among the leading manufacturers, leading to a modest reduction in market share.
Industry Consolidation Continues
The “Others” category declined by 29%, with market share falling from 5.82% to 3.23%. The trend suggests continued consolidation toward established tractor manufacturers as organized players captured a larger share of retail registrations.
July 2026 Growth Exceeds Previous Year’s Pace
A comparison with the previous year’s performance indicates that the July 2026 expansion represents a significant acceleration rather than merely a recovery from a weak base.
Tractor OEM
Jul-25 Retail
Jul-24 Retail
YoY Growth
Mahindra & Mahindra (Tractor Division)
20,610
18,436
11.79%
Mahindra & Mahindra (Swaraj Division)
16,725
16,267
2.82%
International Tractors Ltd.
12,536
11,147
12.46%
TAFE
9,649
7,871
22.59%
Escorts Kubota
9,196
8,273
11.16%
John Deere India
7,027
6,237
12.67%
Eicher Tractors
6,166
5,417
13.83%
CNH Industrial India
3,872
3,016
28.38%
Kubota Agricultural Machinery India
569
1,462
-61.08%
Others
2,372
1,835
29.26%
Total
88,722
79,961
10.96%
Source: FADA Research
While July 2025 retail registrations had grown by approximately 11% over July 2024, the latest 28.1% increase represents a much stronger expansion in market activity, indicating improved rural demand and stronger retail momentum.
Data Revision Reflects Higher RTO Coverage
The July 2025 retail total differs between the two FADA releases. The July 2026 report records 91,604 units for July 2025, whereas the previous year’s publication reported 88,722 units. The variation reflects updated registration data following increased reporting from Regional Transport Offices (RTOs).
According to FADA, the July 2026 dataset covers 1,465 of 1,468 RTOs, while the earlier July 2025 report was based on 1,386 of 1,446 RTOs. As additional registrations are received, monthly retail figures may be revised upward.
Outlook
The strong July performance points to healthy retail demand in India’s tractor market ahead of the peak agricultural season. Continued growth across nearly all leading manufacturers, combined with expanding market share for established brands, suggests improving confidence in the rural economy.
Future monthly data will indicate whether this momentum is sustained through the remainder of the Kharif season and into the post-monsoon period, particularly as industry and policy developments continue to influence farm equipment demand.
About the Data
The July 2026 retail registration data has been compiled by FADA Research in collaboration with the Ministry of Road Transport & Highways, Government of India, based on vehicle registrations across 1,465 of 1,468 RTOs, as collated on 5 August 2026. Tractor retail data for July 2026 excludes Telangana, which was unavailable at the time of compilation. OEMs accounting for less than 1% market share have been grouped under the “Others” category.
we need to add the angle that if this growth is in haulage or for agriculture use is difficult to say but India has become the world’s most lucrative market for companies.
I would add this as a separate Analysis section toward the end of the article. It provides context without making claims that the data cannot substantiate.
Analysis: A Growing Market, But What Is Driving Demand?
While the July retail data clearly points to strong demand for tractors in India, it does not reveal how these machines are ultimately being used. FADA’s retail registration figures do not distinguish between tractors purchased for traditional agricultural operations—such as land preparation, sowing, and harvesting—and those acquired for haulage, construction-related activities, rural logistics, or other commercial applications.
This distinction has become increasingly important. In many parts of India, tractors have evolved into multi-purpose utility vehicles, generating income through transportation and infrastructure-related work in addition to farming. Consequently, it is difficult to attribute the entire 28.1% growth solely to agricultural mechanization.
Irrespective of the end-use mix, the latest retail numbers reinforce one broader trend: India has become the world’s most attractive growth market for tractor manufacturers. With annual industry volumes consistently exceeding 900,000 units and a large replacement cycle alongside rising rural mechanization, the country remains the largest and most strategically important tractor market globally. Nearly every major global and domestic manufacturer from Mahindra, TAFE, Escorts Kubota and International Tractors to John Deere and CNH continues to strengthen its presence in India, viewing the market as central to its long-term growth strategy.
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